Tuesday, November 3, 2015

How To Prepare For An SEO Friendly Site Migration

What to keep in mind before doing a site migration?

We all want a site migration that does not create any loss in traffic, revenue, SERP rank, or SEO Juice.

It is important to know what you have on your current site/platform.

For an ideal SEO friendly site migration; the best place to start is with an SEO audit of the site on hand. This will help you understand what is missing and what should be removed. It is really important not to transition and transform the current site's mistakes to the new one.

Things that you should pay attention to:

  1. Titles and descriptions
  2. URL structure
  3. Duplicate content
  4. Canonicalization
  5. Indexed pages

A great tool that will help you perform a quick audit on the site is the Chrome SEO Toolbar.

Understand your current site structure. As part of your audit, it is important to use indexing tools and discover what is indexed. By knowing this you will be able to choose what content should stay indexed and what content should be de-indexed.

It is critical that we look at the migration through two different lenses.

Check your Web Master Tools (Google web master tools and Bing web master tools)

This will allow you to discover: Crawl errors, Mobile usability, Pages indexed, Top keywords driving traffic, Organic search traffic.

It is essential to keep these factors into check and on record.

As a final check on the current site, it is important to check the layered 301 redirects. Meaning performing a cross site redirect audit to see if some of your links are being redirected too.  This is paramount for you to ensure you are not layering your redirects and losing SEO juice along the way.


Posted Tarek Riman

Thursday, September 24, 2015

How to Use Twitter to Improve your Google Ranking

The tweets that are now ranking are associated with credible sources, credible information, credible accounts and credible links.

It is where the quality of the tweets meet the quantity of the tweets.

Most of the sites that you are going to come across will mention that you should tweet, tweet, tweet! in fact quality seems to have a better impact, and this impact will multiply with the right number of tweets.

Sharing quality information, infographics, links, and content, has the strongest impact on your tweet rankings. 

Relevancy, is also an important factor that is associated with content, the more you tweet topics are aligned with your expertise and profession, the more authority you will be able to build.

Overall look of your Twitter account

Create a Twitter style that reflects your values and your brand. You can do this by ensuring the colors, content, background picture, description and picture are aligned.

Social integration of your Twitter account with your web properties

It is important to use all the development tools that Twitter gives you to better integrate your site with Twitter.

Best ways to do so are:

1.    To add Twitter cards to your site
2.    Add Twitter widgets to your site
3.    Add follow me twitter button on your site
4.    Add Twitter to Facebook
5.    Add Twitter to LinkedIn

Setting up a proper account

There are key aspects to consider while creating and growing a Twitter account. The most important ones are:

1.    Creating an informative, short and highly indexable bio
2.    Adding the right links to your Twitter profile
3.    Using the right username in the right way
4.    Using the right real name


Social signals continue to show great importance on search and search engine results, yet with recent updates, Twitter seems to be having a stronger impact than the rest of the channels.
It is important for all marketers and business owners to start using Twitter, and using it to its fullest.




Posted by Tarek Riman

Sunday, August 23, 2015

What are the Benefits and Advantages of Landing Pages

Benefits of Landing Pages for Businesses

Advantages of creating satellite sites for your business

Most businesses creating landing pages with getting conversions in mind. Yet this may not be the only advantage that you get from these pages.

how to use landing pages in business

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