WILL Social Media Bring More Traffic to your site than SEO?

What is the future of Social Media? May beat SEO in getting more traffic to your site!

Are you a social media and a Tech addict

Shocking stats on Social Media addiction

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How to create an Optimized Web Page | Understanding the Different aspects of an SEO Friendly Site

Different Aspect of an SEO Optimized Website



What makes a web page SEO friendly? How to get more links an shares to your web page? How to get Higher Rank in Google and Bing?


Well our great friends at Ghergich&Co. partnered with SurePayroll, to create a great infographic that explains all tags and tips needed to create a well rounded SEO page.

SEO Optimized page



List of factors to consider in this optimization

1. URL
2. Meta Description Tag
3. Title tag
4. Header Tag
5. Article copy
6. Visual assets
7. Embedded Code
8. Social Share Widgets
9. Open Graph Tags
10. Twitter Cards











Source:

http://blog.surepayroll.com/anatomy-optimized-web-page/


Tarek Riman

Will Content Marketing Play a Major Role in 2015 | Digital Marketing Trends

Will Content Marketing play an important role in our Digital strategies for 2015?

What is the impact of Content on the different aspects of our Digital Marketing Mix?


While digital marketing is still playing the a growing role in every successful companies market mix, it seems that the big words such as SEM, SEO, Programmatic, Mobile, and Social  are still the first thing that comes to mind.

With 2014 being the year of content, most of the marketers are looking to know what 2015 is all about! 

The answer is: nothing will change!

Budget allocations on SEM, SEO and Mobile are constantly increasing across firms of all sizes, including start-ups. And by association, content is the starting point of everything digital, from search engine marketing to Social Media Marketing, and Search engine optimization. As every entity of our digital approach grows, content marketing will grow with it.

Where does content stand in 2015 marketing mix?







What are the trends to watch out for in 2015?


  1. Personalized approach: Sending the right message at the right time to the right target market
  2. There is no more free lunch in 2015 social media, paid social is the only path.
  3. There will be a drop in the demand for social media specialist and increase in the demand for Content writers.
  4. Content Creation and distribution will be the priority of the leading marketers
  5. Mobile tailored content marketing is no longer an option in 2015.
  6. Ads integrated with content will be the most successful.
  7. Search engine Rankings and Content strategies will go hand in hand.
  8. Content marketers will become more sophisticated when it comes to email marketing
  9. Big brands will focus intently on content governance
  10. Investment in Owned Media will be essential
  11. Content Exchange and Guest Blogging will play a bigger role than before
  12.  More publishers will start to sell ads based on time spent, as the Financial Times and The Economist have already begun to do. And, in turn, more advertisers will get on board with the idea. - Amanda Walgrove, Social Media Editor



Sources:





Posted by Tarek Riman

The Best apps to help you plan your dream vacation



As the weather gets colder and the days are getting shorter, you find yourself dreaming about this beautiful hotel on the beach or attending the fashion week in Milan, or even leaving everything to travel around Europe in a backpack! Well it's the perfect time to make your dreams come true!! To help you plan your dream getaway, I thought I would put together a small list of apps that are perfect for planning, organizing and dream of your VACAY! 

1.       Because we all need a little inspiration…



The first app I have for you is Pinterest! Pinterest is the apps for inspiration, from DYI to travelling you will find all sorts of different idea on Pinterest to make your dream getaway even better than you imagine. The great thing is that you can create a pin with all the things you like or would like to do and you can go through it and actually get to experience some of those pins!

2.       Keeping everything in One place



 Tripit is the app for that. If you're planning a vacation without the help on a professional or simply if you're going on vacation, Tripit will become your best friend. Tripit is an easy, free and probably the best way to combine all your travelling information (itineraries, tickets, hotels booking, travel confirmation, and such) together on one Hub/page/screen

3.       TripAdvisor 




If you're like me, the idea of travelling to another country is pretty stressful. Imagine going to your dream vacation and having to share the bath tub with cockroaches… fun?? If you answered no! You definitely need TripAdvisor! Why? Because it let you see what people thought of the hotel and it will give you a pretty good idea if this hotel as what you need. Another thing that I love about TripAdvisor is that you can use it even when you are at home, if you feel like trying something new, you can look up restaurant in your city and get the rating the menu and people's opinion on it.


4.        Because you are unique.



Stow app customize a suitcase packing list according to your needs for your trip. Not only does it save your time, but it's also another thing the scratch off your to do list, you know only need to pack and up on the plane!

5.       Perfect for family or group trips



If you are in charge of a group trip or a family trip you will need this app to help you pack and locate everything! Packing Pro lets you create list by the number of individuals that are coming alone and you can filter the list by bags. No more looking through all the suitcase to find your tooth-brush!

6.     Translate with speech



This free app will translate (with speech) any text in up to 72 languages! No more carrying the Italian for dummies book in the streets of Milan

Source

https://www.tripit.com/
http://www.tripadvisor.ca/
http://appshopper.com/travel/stow-the-modern-packing-list


Laurence Belmont

The new Pinterest Analytics Tool



Since 2010, Business, bloggers, stay-at-home moms, beauty and lifestyle professionals and millions of others have been pinning away. In four years Pinterest as grown considerably, more and more people are creating Pinterest account, as well as business. To always offer the best product, Pinterest simply had no choice but to update their site/application, from the creation of private boards to a new and improve search bar! Pinterest is now offering Pinterest Analytics.
What is Pinterest analytics?

Pinterest analytics is Pinterest “new, smarter analytics tool”[1], this new feature of Pinterest for business was created to help business get more information on what their customers are interested in.

“For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection preferences through Pinterest analytics.”—Pinterest for business

What does Pinterest Analytics have to offer??

This new tool gives business the opportunity to learn more about the interest, the taste, the like and dislike of their audiences.

The Pinterest Analytics Tools offer the following information to Pinterest business page owner: 
  • The number of individuals that pinned content from your site,
  • The most common interest of your audience (as well as what other business they follow on Pinterest)
  • The device your audience use when they pin your pins
  • General information such as gender, location and more
  • Insight on how much traffic your site gets from the Pin It button
  • The number of individuals who pinned content from your site
  • Learn more about your audience
  • The number of people who saw your pins
  • Your most popular pins
  • The pins that have been repined
  • The pins that have been the most clicked
  • The Clicked Through rate (the number of individuals who visited your site from those pins)
  • What people like to save from your site




Should you use Pinterest Analytics for your business?

YES!

This tool is a great update and will give you useful information for your social media campaign. It can help you increase impressions, clicks and repins as well as help you refine or/and redefine your Pinterest strategy.

Interested in getting a Pinterest Analytics account??

“Once you have a business account, just go to analytics.pinterest.com or your Pinterest profile to see the new analytics. If you have any questions, please check out our Help Center.” [3]



Source






[1] http://business.pinterest.com/en/pinterest-analytics
[3]  http://business.pinterest.com/en/pinterest-analytics

Laurence Belmont

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